×

How to request information

1 Click on Free Quote
2 Fill out brief form.
3 Await a response

If you have technical problems, please contact us email to support@leansupplysolutions.com . Thank you!

SUPPORT HOURS

Mon-Fri 9:00AM - 6:00PM
QUESTIONS? CALL: 866-924-5777
  • SUPPORT

Lean Supply Solutions - Innovative Supply Chain Solutions

Lean Supply Solutions - Innovative Supply Chain Solutions

INNOVATIVE SUPPLYCHAIN SOLUTIONS.

T 416-748-8982
Email: info@leansupplysolutions.com

Lean Supply Solutions.
3100 Caravelle Dr Mississauga, Ontario L4V 1K9 Canada

Open in Google Maps
  • HOME
  • ABOUT US
    • WHY US
    • TEAM
  • SERVICES
    • LOGISTICS
      • Fulfillment
      • Retail Distribution
      • Supply Chain Management
      • Transportation & Delivery
    • LEAN VALUE-ADD
      • Repackaging & Packaging in Supply Chains
      • Product Rework and Repair
      • Material Screening and Selection
      • Supply Chain Cost Containment
      • Lean Consulting
    • INDUSTRIES WE SERVE
      • RETAIL
      • AUTOMOTIVE
      • ELECTRONICS
      • Food Industry
      • FASHION
  • TECHNOLOGY
    • PLATFORM
    • SUPPLY CHAIN VISIBILITY
    • ECOMMERCE INTEGRATION
    • ERP INTEGRATION
    • TRANSPORTATION INTEGRATION
  • LOCATIONS
    • Toronto, ON
    • Vancouver, BC
    • Markham, ON
    • Mississauga, ON
    • Atlanta, GA
    • Redlands, CA
  • CORPORATE
    • HISTORY
    • ARTICLES & BLOGS
    • NEWS
  • CONTACT US
    • HR Opportunities
FREEQUOTE
  • Home
  • Blogs
  • Blog
  • How Multi-Channel Retailing Can Help You Grow Your e-Commerce Business
April 2, 2023

How Multi-Channel Retailing Can Help You Grow Your e-Commerce Business

How Multi-Channel Retailing Can Help You Grow Your e-Commerce Business

by Tom K / Friday, 20 April 2018 / Published in Blog

Have you ever considered selling on platforms outside of your web site? Have you noticed advertisements and marketing material from your competitors on social media? What you’re witnessing is the rise and new standard of marketing: multi-channel retailing. This marketing strategy enables e-commerce businesses to target customers and sell products outside of their web site, on channels like Instagram, Twitter, and Facebook, in addition to their brick-and-mortar store. Multi-channel retailing used to be a rising trend, but now it is the new standard for brands to be truly successful. If you want to know more about multi-channel retailing and are wondering how you can get started, keep on reading.

What Is Multi-Channel Retailing?

When a business has an e-commerce selling strategy that targets customers through channels outside its web site, (ex. social media, in-store, direct mail, etc.) this is known as multi-channel retailing. This solution has evolved to include multi-channel selling, where customers can view and purchase products on marketplaces, social media sites like Facebook and Instagram, and other mediums.

Why Sellers Should Adopt a Multi-Channel Retailing Strategy

Easily Target Your Audience

Success is not based on just one channel—the most successful brands have a presence both online and offline, and they work consistently to optimize both. If you have a brick-and-mortar store, you need to develop an online presence. If your store operates online, find a way to connect with your audience in-person. Aside from being available to your audience, you should also find ways to connect with them on an emotional level. Consider how your products improve their state of living. How does your product boost their confidence, make their life easier, or solve a problem? Communicate these solutions to your customers, and you will establish a stronger bond with them.

Compete Better in the Market

You should always be considering and strategizing how you can compete in the market. You can do this by ensuring your content is optimized, providing polite and efficient customer service, and making sure your keywords and social media optimization is on point. Another great tip that has worked for many brands, is selling your products via Amazon. By using their user-friendly, well-loved platform, you can optimize your business and sell more.

Gain More Control Over Your Brand

Losing control of your success with your retail business is always a risk, whether you have an offline store or an online store. Brick-and-mortar stores need to rely on repeat visits from customers, and can reach out to their local community, but this can be very limiting to increase revenue. Web stores can get overshadowed by competitors or slammed by sudden Google algorithm updates. To gain greater control over your brand, use a multichannel strategy. That way, your web site will pick up the slack when your offline store is struggling to gain new customers, and your terrific in-person presence can be a great introduction point to drive customers to your online store or web site.

How to Create a Multi-Channel Retailing Solution

Choose the Right Retailers

Your products, customers, and channels you use to target your audience will determine which channels you should sell on. Some options include big box retailers and online marketplaces like Amazon, Walmart, or Target; or more curated and narrow-targeted retailers like Toys R Us.

Develop a Streamlined Strategy

Getting an omnichannel solution to your marketing strategy is more of the norm now, rather than a new trend. Some of your competitors may have already established themselves online and in-store, which means there’s no time like the present to catch up. This expansion of your presence sounds like a lot of work, but it provides a plethora of new opportunities for growth. The solution can be customized to your brand—so don’t assume there is a one-size-fits-all approach. You can add sales channels, platforms, and inventory in ways that suit your goals. By founding your multi-channel management on a solid foundation, you will achieve success like never before. Make sure the solution you choose takes care of your inventory needs, and adopt a management solution that collaborates between fulfillment, accounting, social media, shipping, and customer service. These management solutions will keep track of all aspects of your supply chain, so you won’t miss a beat.

Choose the Right Third-Party Solutions

Handling all these operational and marketing needs can be overwhelming without the right manpower, so using a third-party logistics (3PL) provider can do a lot for your business. Multi-channel marketing works best when your supply chain is in sync, but it takes a lot of work to get your products on the right channels, without getting stalled by connectivity or system issues between your marketing and your fulfillment. If you want to grow globally, or are expecting a high growth volume this year, you may not be able to juggle all the moving parts on your own. Therefore, choosing the right 3PL partner is the key to streamlining your marketing solutions with your background operations.

How Lean Supply Solutions Can Help

As mentioned, a 3PL provider can help you manage your operations so you can focus on making your business and brand more accessible to your online and in-store shoppers. These providers can help you manage your inventory management, shipping, receiving, returns, deliveries, and more, so you save time and money and speed up your success and revenue. If you’re looking for the right company to partner with, Lean Supply Solutions is the answer. We rise to the challenge of meeting our clients’ needs through our services which include product fulfillment, warehousing and distribution, e-commerce fulfillment, warehouse pick and pack, and order fulfillment. Lean Supply Solutions can offer consistent, accurate, and quality results. To learn more about outsourcing to our 3PL distribution team or to ask any questions, contact us today.

  • Tweet

About Tom K

What you can read next

The Advantages to Using a Kitting Process in Manufacturing
How to Boost Customer Retention with Live Logistics Planning
Drop-Shipping Challenges and Solutions

Featured Posts

  • What Is Order Cycle Time?

    What Is Order Cycle Time and How Can You Improve It?

    0 comments
  • Cross-Docking

    Cross-Docking: A Definitive Guide to the Advantages and Disadvantages

    0 comments
  • Holiday Shipping Fulfillment

    How to Prepare for Holiday Shipping Fulfillment

    0 comments
  • Custom Product Packaging

    How Custom Product Packaging Improves the E-Commerce Experience

    0 comments
  • Benefits of Value-Added Services

    Advantages of using Value-Added Services Provided by Your 3PL Partner

    0 comments

Archives

  • February 2023
  • December 2022
  • November 2022
  • October 2022
  • August 2022
  • June 2022
  • April 2022
  • March 2022
  • February 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • April 2021
  • March 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • December 2015
  • August 2015

Categories

  • Blog
  • Mobile
  • Networking
  • News
  • Technology

About Us

  • Why Us
  • Team
  • History
  • Blogs
  • News

Services

  • Fulfillment
  • Retail Distribution
  • Supply Chain Management
  • Transportation & Delivery

Industries We Serve

  • Retail Distribution
  • Automotive
  • Food
  • Electronics
  • Fashion

Get in Touch

HQ Corporate Offices
3100 Caravelle Dr Mississauga
Ontario L4V 1K9

Canada.
T 416-748-8982
F 289-427-5658
Email: info@leansupplysolutions.com

  • GET SOCIAL
Lean Supply Solutions - Innovative Supply Chain Solutions


© 2012-2023 Copyright (c) Lean Supply Solutions Inc.

TOP