How Optimized SKU Can Improve Your e-Commerce Business
Inventory management is one of the most vital aspects of running a successful e-commerce business. As your business grows, your products will be flying off the shelves and you may find yourself in a situation where you have tons of orders to send to your customers. You will need to reorder and replenish your stock at the same rate that products are shipped out, but without the right support you may find it difficult to keep track of each item that moves along the process. With optimized SKU, you can improve your ecommerce business. Here’s how.
What Is a SKU?
SKUs or Stock Keeping Units are alphanumeric codes used by retailers that allow them to efficiently organize inventory and track individual items in warehouses and stores. Each figure in the code represents different product characteristics including model, size, brand, colour, location, and more.
SKUs operate differently for each retailer, but the basic purpose is to help identify items quickly and easily based on these features. The information contained in a SKU is ordered from the most important features to the least.
Why Are SKUs Important?
SKU management provides great value to e-commerce retailers, order fulfillment centres, and warehouse managers. SKUs allow you to keep better track of inventory and trace levels, so that you can identify when you need to reorder certain products.
Here are some of the benefits of SKUs.
Benefits of SKUs
Improves Sales and Tracking
SKUs contain valuable information that can help you improve inventory tracking and increase sales. Information like brand name, category, subcategory, size, colour, and style can all help you identify which products are in highest demand.
Helps You Avoid Out of Stock Situations
With SKUs you can set points to reorder that trigger alerts, so you can restock and maintain your inventory levels. You won’t have to stress about low stock levels, as you can automatically replenish stock with this information.
With the right levels of stock always on-hand, your customers won’t be looking at your competitors to find the merchandise they need.
Speeds Up Inventory Tracking
A well-planned SKU management system can help you avoid many of the challenges associated with manual warehouse management. You can track inventory in real-time and conduct stock counts with ease. SKU management also eliminates the need for manual full inventory counts or cycle counts, which waste time, disrupt the flow of the warehouse, and often result in errors.
Improves Warehouse Management
You can make your warehouse management much easier when you are able to distinguish individual products and their variations quickly. SKUs make this possible by keeping your warehouse organized and helping your staff identify specific products, so that your customers get exactly the items they ordered. With the ability to identify products, responsibilities like picking, packing, and inventory tracking can be done while saving time and avoiding errors.
Reduces Risk of Errors, Theft, and Damage
Errors, damage, and theft are some of the main reasons why items from warehouses get misplaced or go missing. SKUs help resolve this problem by tagging your items immediately as they arrive in your warehouse. You will know exactly where each item is, and where they go. From the time your items hit your shelves to the point that they reach your buyers’ doorsteps, you can track your items along the way. This avoids costly mistakes and reduces the risk of items being stolen, damaged, or lost.
Allows for Informative Reporting
SKUs allow you to generate better reports that are more informative and clearer. You can accurately track stock levels, sales, shrinkage/loss, slow-moving stock, and more. Plus, you can receive information that is right down to individual variations from colour, to size, to style, and more.
Makes Marketing Easier
Product SKUs can improve your marketing and remarketing techniques. You can track data that shows you which products your customers are looking for the most. You can use SKU codes to reach your customers with targeted ads and ensure you are not losing opportunities to make sales.
Improves Search for Your Online Store
When customers look for a specific item, they are likely to use certain details such as colour, size, and style. This helps them narrow down their choices and home in on search results that are most relevant. Repeat customers that want to buy the same product again are also likely to copy and paste product SKUs from their email into a web browser search engine.
If you don’t use SKUs, your store will not appear as one of the results for the product your customer is searching for. On the other hand, if you use them, your store is likely to show up with your better offers, so that you can be the one to close the sale.
Get Inventory Management Help from Lean Supply Solutions
Starting from scratch to provide SKUs for all your products might seem like a daunting task for a small- to medium-sized business. But as your business grows, especially in today’s e-commerce climate, you can’t postpone a change like this much longer. SKU implementation can transform the organization and communication within your company and with your supply chain partners. Instead of trying to adopt these changes on your own, you can tap into the services and benefits of a third-party logistics provide.
If you’re looking for the right 3PL partner to help you implement this inventory management solution, look no further than Lean Supply Solutions. We can help you if you are looking for a 3PL company with the latest technology and cloud-based software systems. Our 3PL and 4PL services include pick and pack, inventory management, delivery, and more, and we are dedicated to helping you achieve consistent, accurate, and quality results.
To learn more about outsourcing to our 3PL distribution team, or to ask any questions, contact us today.